Free Download | 11:11 - 11:11 (EP)
Let me introduce you to your new favorite R&B artist, the independent Toronto native 11:11 is a familiar face under a new name. When this came across my feed I knew this impeccable voice sounded familiar, and sure enough this is the one and only Tye Craig, who first graced our website with his single Out Here Girl back in May 2014, and again with S’all Good back in September 2014. After that he fell off our radar, and this is why. This isn’t just a rebranding phase for Tye; this is a new sound, a new artist who’s ready to step into the limelight and take what he’s earned. From front to back, this tape is immaculate. The tape clearly draws a lot of influence from the city’s sound; artists from the 6 are taking over with this dark, ambient, and bass-heavy production. Unlike his previous singles, this project flexes 11:11’s true colors. Although some of the tracks still retain a similar sensual sound, he’s clearly more aggressive, confident, and refined in his lyrics and delivery. Anthems like West Side, I’m Good, and Henny & Gin level out the slower bedroom songs. There’s no reason this project shouldn’t be playing through your speakers right now, cop it while it’s still hot and be sure to show 11:11 some love on Twitter and Soundcloud.